The Golda Project is a joint initiative with “Golda”, a second hand clothing shop.
My goal is to combine Art, Consumerism and play in a new and fun way. The shop sells clothes. I, on the other hand, am interested in the female image as it is expressed in front of the camera.
This studio, set up in a spare room within the shop, instead of being just a “place where one comes to be photographed” is a central part of the exciting event. The photographs are, almost, just a byproduct to a most memorable experience.
And what about the Art?
As always, when photographing people, I look for the defenseless moments, the elusive place that creates an alternate reality that was not there.